With the rapid onset of an all-encompassing global financial crisis, banks have responded by rapidly shifting from high growth offensive strategies to defensive strategies that capitalise on their inherent strengths. With no upturn expected in the next 12-18 months, banks with a clearly-defined strategic outlook are devising new product composition strategies to maximise revenue across core businesses. This timely research seeks to identify trends in the configuration of revenue contribution across banks in Australia, Hong Kong, Japan, Malaysia and Singapore in order to understand shifts in product composition in response to the changing economic environment. The report will also assess the key drivers that are likely to shape product composition strategies going forward. Additionally, the report will identify best practices in planning strategic shifts in product composition strategies to help banks protect their franchises and weather the financial crisis with sustainable revenue streams.